Tata Steel UK Limited, UK
Title: New generation of Colorcoat Prisma®
Biography: Anna Lewandowska
Tata Steel has launched its new generation three layer Colorcoat Prisma® pre-finished steel, following a substantial investment on the manufacturing line. New Colorcoat Prisma® offers superior ultraviolet (UV) resistance and durability. The latest evolution is based on revolutionary three-layer technology, completely chromate free to be REACH compliant, that delivers greatly enhanced aesthetics with superior color and gloss retention. The new Colorcoat Prisma® product pushes the boundaries of pre-finished steel and is available with an extended Confidex® guarantee for up to 40 years. Colorcoat Prisma® is the result of many years of product development with R&D support, which provided all R&D data required for the product launch, including producing signed technical product specifications for all colors and trials. Working closely with the manufacturing, marketing, commercial and business development teams, R&D managed and delivered all the technical requirements, which enabled the enhanced guarantee package to be signed off by both Tata Steel Exco and back to back guarantee from the paint supplier. In order to develop a profitable business from outside of Europe markets for Prisma®, R&D delivered full assessments according to ASTM standards, performed externally which represent a distinct advantage.